What do you wish for?


  • To have more flexibility with your time?
  • To have the business make more money?
  • To feel more organized and less stressed from day to day?
  • To feel like you are running the business instead of the business running you?
  • To be able to pay for college, a home renovation or other special investment?
  • To go to sleep each night without worrying about whether or not you can pay your bills?
  • To be able to spend weekends with your family instead of always having to be in the shop?


What if your wish became reality?


Money would no longer be a constant area of stress. Your time would be appropriately balanced between work and personal life. You would be able to focus on the parts of the business you truly love (and in your personal zone of genius). The feeling of not quite having it together would be replaced with a genuine confidence.



It will take more than wishing, but if you are ready for a new reality, I can help!

Click here to schedule a call to learn how

I have been a business consultant for over 35 years with over 20 years of that time deeply involved in the craft and fiber arts industry. I do not offer a one-size-fits-all answer, because I understand that each context is unique. Instead I take time to truly understand what success will look like for you.

That means I have experience in helping business owners, like you, create their own version of success.

I am no fairy-godmother and I don’t have a magic wand to make your wishes come true. But if you are willing to invest in yourself, in your business, and make the changes necessary, your business wishes can come true.

But don’t take my word for it, see what a few of my fiber industry clients have to say…


My goals were to move my business to the next level, manage employees more effectively, and grow personally as a shop owner. We identified key areas for improvement, including working through an organizational chart to see how everything fits together. I’ve found myself calmer, more patient with customers, delegating more responsibility to my employees, and more easily able to tackle problems as they arise.

I came out of this knowing that I’m good at what I do, and also, there is always room for improvement. This is the best thing I ever did for myself and my business!

Susan Post

Owner, A Good Yarn Sarasota

Ready for things to change? The first step is easy!

Take the first step -- CLICK HERE -- Schedule a call

I love working with Gwen. She has a ton of experience in different industries and positions – it’s obvious she’s bringing all of that information and experience to the conversation when we’re working on my business. She’s an excellent listener and focuses on the data about where my business is currently at. Combine all this together, and I think you can pretty much guarantee that Gwen will have at least one insight that will change how you work. And that alone is worth the call!

Stacey Trock

Owner, FreshStitches

Before our Impact Creator Session, I thought I had to offer more stuff, and fill up my online store with all kinds of new gadgets. That made me worry that I’d invest in stock, then be stuck with it and lose money in the end. But Gwen helped me get clear and realize that I didn’t need to do that. Yes, I will get some new stuff to expand my web-store, but it won’t break the bank and it will all be in line with my brand, so it won’t sit gathering dust. That was big! I forever doubt myself, but Gwen gave me the sense that I am doing OK, my branding is clearer than I think it is, and I am on the right track. That is ALWAYS helpful to hear from an outsider. Gwen has an intuitive sense of the big picture and is able to hone in on particulars to give you new ideas, new ways of looking at your business.

Beth Brown-Reinsel

Owner, Knitting Traditions