Eventually we all hit a wall that we can’t seem to breakthrough on our own.

You try…

  • what worked in the past, but that doesn’t do it.
  • forcing the problem, but that’s just more work.
  • more ads, more inventory, more people, but that gets bloated.
  • a well respected coach, but the payoff isn’t as good as you expected.
  • a highly recommended system, but it doesn’t fit into your business.
  • a consultant to implement the system better, but there are still too many places it just doesn’t fit.

Not every business bottleneck can be solved with a straight-out-of-the-box solution. Often the lightbulb moment (that eureka moment when everything comes together to spark a breakthrough) comes from an outside perspective, a different industry, or even a different business model.



But who has compiled a toolbox across industries, and had the time to study and implement different business models?

I do. And I have.

Am I the right generalist for you?

Let's chat and find out.
Schedule a call

I’m Gwen Bortner, a Virtual Fractional (very part time) COO, consultant and speaker. I consider myself an idea distiller/thought gatherer/etc and persuasive energizer – I pull insights and ideas from diverse fields and industries, then present a case for making a change, and generate the momentum to see it through.

In a world where being a specialist is often considered the “best choice”, I am a generalist. And if I do say so myself, an exceptional generalist is harder to find and ultimately more valuable than an exceptional specialist.

I have a diverse set of experiences and a wide range of knowledge that I draw from to formulate innovative solutions, present new ideas, and create transformational environments. What this means for you is my “toolbox” is huge. I have multiple ideas and approaches for every situation — it is never a one-size-fits-all answer.

As a highly rated Virtual Fractional COO and consultant, I love to work with my clients to identify problems, develop solutions, boost confidence, and achieve results. My focus is on helping convert ideas into action, translating knowledge into training for others, and increasing confidence through successes both big and small.

Working with all the levels of your business gives me the opportunity to use the wide variety of tools in my toolbox to energize and invigorate your business as a whole. But no matter the role I play for you, I fundamentally always do the same three things:

  • Identify roadblocks through root cause analysis
  • Develop customized solutions to work within your environment and meet your goals
  • Provide ongoing support and accountability to help make change happen

We’ve all had light bulb moments that we haven’t put into practice, and are worse off for. Let’s make sure those light bulb moments get implemented efficiently.

Is it time for your next light bulb moment?

Take your first step now.
Schedule a 20 minute discovery call

My Background

I’ve always been interested in a wide variety of things.

Though I had originally planned on being a math teacher, my immediate future took a different path when I discovered computer programming back in the early ‘80s (when PCs were a novelty, and dial up was the hottest technology).

This led to a decade and a half career in the field that would come to be known as tech. From there I made the not so obvious transition into professional knitwear designer and instructor on the national teaching circuit. 

Fifteen years later I’ve transitioned to consulting and speaking bringing my breadth and depth of operational and instructional experience to helping businesses succeed.

My first job while still in college was working as a professional consultant, and my first client was General Mills (yes, that General Mills). I’ve been doing business consulting on and off for the last 35 years. I have wide ranging experiences, including as a consultant for Ernst & Young, running the IT department for a competitive phone company, working with boutique businesses, and having my own consulting firm. 

Helping successful visionary entrepreneurs move past their plateaus is what I do best because my specialty is being a generalist. Instead of fitting you into a premade process, I hand select and curate from lots of the other processes out there and apply them when appropriate for your business.

Operations is my zone of genius and I’m always told that people are amazed by the insights that I deliver.

I love working with Gwen. She has a ton of experience in different industries and positions – it’s obvious she’s bringing all of that information and experience to the conversation when we’re working on my business. She’s an excellent listener and focuses on the data about where my business is currently at. Combine all this together, and I think you can pretty much guarantee that Gwen will have at least one insight that will change how you work. And that alone is worth the call!
Stacey Trock

Owner, FreshStitches