Gwen Bortner About Page Banner Graphic

Eventually we all hit a wall that we can’t seem to break through on our own.

You’ve tried…

  • more ads, more inventory, more people.
  • a well respected coach.
  • a highly recommended system or business solution.
  • a 1-on-1 or group consulting session.
  • every class, blog post, and pro tip the Internet has to offer.

The problem is, you’re looking to solve YOUR unique business problems using OTHER people’s systems. Your business is one of a kind; that’s what has brought you a certain amount of success so far. You’re not going to get over this plateau by following a cookie-cutter solution that was designed as a one-size-fits-all model. 


That’s where I come in. I’ve worked in dozens of industries and consulted for businesses of all sizes from solo-preneurs to Fortune 500 companies. I’ve pulled together all that expertise and I put it to work to find individual solutions for businesses like yours.

If you’re tired of trying to find a solution from somebody else’s system, maybe it’s time we partner together to create one just for you.

Am I the right solution-finder for you?

Let's chat and find out.
Schedule a call

My name is Gwen, and I’m a business consultant with a coaching mindset. My superpower is that I know the right questions to ask to get right to the heart of whatever roadblock is keeping you from success, and then I have the enthusiasm and the tough love to push you to get over that roadblock. In my 35+ years of experience I have picked up a lot of helpful hints, and I pull insights and ideas from diverse fields and industries to serve you and your business.

What this means for you is my “toolbox” is huge. I have multiple ideas and approaches for every situation — it’s never a one-size-fits-all answer.

My focus is on helping you generate ideas but then, most importantly, do the work to get where you want to go. I’m not going to leave you once we’ve made a plan; I’m going to push you to complete every step of that plan, and I’ll be there if anything unexpected crosses your path along the way.

I’ll work with you to achieve success on your own terms. It doesn’t matter how anyone else defines success; what we’re going to do is figure out what it means for YOU, and then identify the steps you need to take to get there.

Are you ready for a customized solution so you can reach success on your own terms?

Take your first step now.
Schedule a 20 minute discovery call

My Background

My first job while still in college was working as a professional consultant, and my first client was General Mills (yes, that General Mills). I’ve been consulting on and off for the last 35 years, including a stint working for Ernst & Young, running the IT department for a competitive phone company, advising boutique businesses, and having my own consulting firm. For a while there, I was even a professional knitwear designer and knitting teacher (yes, people really do pay for that!).

Helping successful visionary entrepreneurs move past their plateaus is what I do best because my specialty is focusing on action. Instead of fitting you into a premade process, I hand select and curate from all the resources available and apply them as a custom solution for your business.

My zone of genius is business operations, and I’m happiest when I’m rolling up my sleeves and getting down to the core of your business to make it run smoothly from the bottom up.

Are we a good fit?

My style is very no-nonsense. I like to think I’m optimistic but with a healthy dose of pragmatism; I’m not going to sell you the moon without also teaching you how to build the rocket to get you there, and I’m not going to pretend you can make it all the way to Mars if it’s clear you haven’t got the right equipment. I’m here to be a voice of calm in the chaos so that you can focus on the path ahead.

My clients work with me because they know I’m going to tell it like it is, and I’m not going to let them hide behind “someday” and “maybe.” If we’re going to work together, we’re going to do the work to get your business to the place you want it to be. Whether you want to make your first million or you’re just trying to figure out how to sustain the growth you’ve built so far, that’s up to you. It isn’t my job to tell you what your goals should be; it’s my job to find the resources you need to achieve those goals, and to keep pushing you until you’ve reached them.

If you’re tired of empty promises made by big names and famous systems, schedule a free call with me and let’s see if my no-nonsense action approach is right for you. What have you got to lose? At the very least you’ll walk away with some free insights and maybe even a recommendation for something else I think might be a better fit.

Click here to book a call. I’m looking forward to it!

When I started working with Gwen, I was feeling very overwhelmed with my business. I had so much to do, and was trying to do it all by myself. 

Before we started working together my concern was “how much more work would it be?” It turned out, working with Gwen gave me more time, not less time! Plus I feel less overwhelmed and have allowed myself to delegate! This has enabled me to take more time off for myself and more time to plan for the future of my business.

I love how Gwen challenges me to do what needs to be done. When I first started working with Gwen, she told me I needed to hire an Executive Assistant immediately. Within 6 months, I had done it, and wondered why it took me so long to take this next step. 

Gwen also helped me focus on the areas of my business where I am a true expert and once I did, I was amazed at how fast my business levelled up. New clients started showing up and these were for longer term projects and more future business. 

I work a lot with my clients about business planning, and Gwen has helped me plan for my business, instead just for my clients. Quarterly planning has made a big difference in focusing on the important work! I went from 5 figure proposals to 6 figure proposals in 6 months! Now she is challenging me to take more time off in 2022!

I would say, hire Gwen immediately and watch your business grow while you find more time for yourself!

Nicole Serena

President & Managing Director, PSPConsult™, A Division of Waldron & Associates