Marketing…you either love it or hate it. You are either good at it with natural instincts or you struggle with it, trying to learn as much as you can. Marketing is essential for solo-preneurs, no matter how well you do with it.
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I have friends that could sell ice to an Eskimo (I’m not sure why you would want to do that…but they could). I, on the other hand, have always felt like I couldn’t sell water to a man stranded in the desert. Marketing is not my natural gift; that being said, a number of very good marketers think I do a pretty good job. But the reason is simple: I have learned how to market. So am I the best person to learn from? Probably not. But if you are like me and you struggle with marketing, then implementing these 5 simple marketing techniques will improve your skills as well.
The simple question, “Where have you been?” can have a surprisingly large number of meanings depending upon the context and the person asking the question. But regardless, it is a question that requires reflection and seeks information.
[featured-image single-newwindow=”false” id=”HopeFearAdv” alt=”Hope Fear Adventure Wildthing”]Photo Credit: WesleyGrim via Compfight cc[/featured-image] The question might be asked when you arrive late to an event. The question could also be asked upon returning from a trip. I have been known to ask my husband this question when it has become obvious that his mind has wandered away from our conversation. But it is also a question to yourself when planning for the upcoming year. (more…)
One of my very favorite things to do is teach. Recently I was interviewed for a video podcast by QuiltMoxie, and toward the end she asked me about my favorite question. What I answered was I have a favorite TYPE of question: it is the question whose answer causes the “light bulb moment” to happen. In those moments, there is a special look, response, expression or comment that lets the teacher know that the answer provided went much deeper than just the surface of the question asked. And that is my favorite moment in the classroom.
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In the United States, the 4th of July is the day we celebrate our birth as a country – often with setting off fireworks. I have long associated the phrase “starting off with a bang” as a good thing, and I assume it is tied to shooting a starter’s pistol at the beginning of a race. But in reality I do not actually know and I wasn’t prepared to take the time to research it for this post.
[featured-image link=”https://www.gwenbortner.com/wp-admin/post.php?post=197&action=edit” single-newwindow=”false” alt=”First Steps”]Via Flickr by imanka
My goal for 2013 is to expand my current knitting instruction business into a much broader market of consulting, speaking and training for independent businesses. My tag line is Teach-Train-Talk, thus the name of my website for the blog portion of this new venture. I have also set up a new business blog and website, which you’re reading now!