Back to Fundamentals
Back in the late 1990’s when blogs were first starting to reach the public consciousness, they really were just web logs (thus the term blog). For most folks, they were a form of online journal that in some cases were shared with the public.
Back in July on my knitting blog I shared my insights from reading Austin Kleon’s book Steal Like an Artist. Because I purchased his second book, Show Your Work at the same time and I found such value from the first one, I quickly devoured it as well. Since the formation of this blog, now several years ago, I have been struggling to define and then build a new B2B venture based on my knowledge and expertise. The reason is simple: “helping small business owners” is just too vague to turn into a practical, useful business. Then it occurred to me – I need to take Austin’s advice and show my work!