Marketing…you either love it or hate it. You are either good at it with natural instincts or you struggle with it, trying to learn as much as you can. Marketing is essential for solo-preneurs, no matter how well you do with it.
[featured-image single-newwindow=”false” id=”140123-Desert”]Photo Credit: ZedZap via Compfight cc[/featured-image]
I have friends that could sell ice to an Eskimo (I’m not sure why you would want to do that…but they could). I, on the other hand, have always felt like I couldn’t sell water to a man stranded in the desert. Marketing is not my natural gift; that being said, a number of very good marketers think I do a pretty good job. But the reason is simple: I have learned how to market. So am I the best person to learn from? Probably not. But if you are like me and you struggle with marketing, then implementing these 5 simple marketing techniques will improve your skills as well.
[featured-image single-newwindow=”false” id=”130809-Learning” alt=”mentor”]Image via Flickr by michaelcardus[/featured-image]
I have always been drawn to mentoring relationships. As I look back over decades of learning, I find many instances of these types of relationships in my life. In some cases I was the protege and in others I was the mentor. Some relationships were formal while others just developed without any specific purpose or plan. As I participated in one of those kinds of relationships this weekend, I began to think about what constitutes a good mentoring relationship and why mentoring can be a very effective learning vehicle.
I have long been attracted to the mentoring process. I have enjoyed participating in both aspects of this type of relationship – as a mentor and as a protegee. And although I also enjoy the education process, mentoring is different (at least, if it is done well). Education is about giving someone answers or solutions, whereas mentoring is about helping someone discover their own answers.