With the boom in social media, so much time and conversation is spent on how to build your virtual network. But is that enough? Has our love of the internet caused us to lose sight of the importance of our “in real life” connections?
How many views? How many likes? How many subscribers? How many opens, clicks or shares? As a business person looking to connect with our existing and potential customers these numbers can be very important. Different experts will argue which is more valuable than the next with the real answer never being quite so simplistic. But what about the business connections that we make in person, face-to-face? How do they compare to our virtual business associates?