Social media is hard! Anyone who tells you differently is probably either part of a particular age group or isn’t trying to apply it to their own small business.
I am part of the technology generation so new technologies, applications, etc. don’t intimidate me. But I still often do not understand what their purpose is or how I should utilize them to their best advantage. If you aren’t careful, you can get caught up spending so much time managing social media that you never actually work on your business. The following three steps will help you sort out social media and develop a manageable social media plan for your business scenario.