Back in the late 1990’s when blogs were first starting to reach the public consciousness, they really were just web logs (thus the term blog). For most folks, they were a form of online journal that in some cases were shared with the public.
Back in July on my knitting blog I shared my insights from reading Austin Kleon’s book Steal Like an Artist. Because I purchased his second book, Show Your Work at the same time and I found such value from the first one, I quickly devoured it as well. Since the formation of this blog, now several years ago, I have been struggling to define and then build a new B2B venture based on my knowledge and expertise. The reason is simple: “helping small business owners” is just too vague to turn into a practical, useful business. Then it occurred to me – I need to take Austin’s advice and show my work!