You start your day feeling excited about a project you’re going to work on for your business. You start working, and after a little while one of two things might happen:
You get stuck on an idea and you’re not sure where to go with it; OR
You get some sort of interruption in the middle of your working time (email alert, phone ringing, your kid needs something, etc.)
Is this scenario familiar to you? What happens NEXT?
Understand your losses
At this point, you fall down a rabbit hole of distraction. You check your email, answer the phone, browse Facebook “to get some ideas,” or even just get up and switch the laundry or start lunch because you think you need a break.
You are actively working against your own success.
You have lost time, twice:
- The first amount is the time it took you to actually give in to that distraction (20 minute phone call, 30 minutes on Facebook, 10 minutes checking email, etc.).
- The second amount is the time you lost switching back and forth between two tasks; this is the actual time your brain takes to catch back up when you force it into a state of context switching.
Though you might understand the first loss, it’s my guess that you didn’t even realize you were losing that second block.
This table illustrates Todd Herman’s research on context switching:
No matter how much time you have to complete any given task, you automatically lose more than half of it just by adding another task into that time frame. The extra 20% goes to your brain, to allow it to mentally shift gears. As you can see, adding more tasks doesn’t grow in even amounts; the amount of time you lose to context switching increases exponentially every time you add another task.
Let’s say you have one hour to write a blog post. If you give in to 5 interruptions during that hour, you’ll actually only get 3 minutes to work on that blog post out of the whole hour, and you’ll lose 48 minutes of it to context switching. No wonder it feels like you never have enough time to do your work!
Improve your Focus.
How can you solve the problem of context switching?
Make it a habit to turn off your phone, close your browsers, and tell your family members not to interrupt unless there’s an emergency when you’re working. Give yourself the time you need in order to really do your work, and you’ll be amazed at how much more time you feel like you have, because you didn’t lose it to context switching!
How will YOU give yourself the time and space you need to get your work done? If you’d like a weekly reminder to focus on your priorities and take action to move you toward your goals, sign up below for my Weekly Course of Action e-mails. Let’s tackle this, together.
If you’re not a writer by trade, chances are good that when you think about creating quality content for your audience, you start to worry about how much time that’s going to take. While it should take some time to create quality content, the key is to maximize the time you’re spending and get the most out of the content, to make it worth the time it cost you.
For our purposes, the term “content” means,”any educational, entertaining, or inspiring piece of information you put out into the world for consumption by your audience.” A single piece of content could be one page or a 2-minute video, but it could also be a 300-page book or a week-long online course. The first step in maximizing the time you spend creating content is to understand that you don’t always have to go for the longer end of that spectrum; shorter pieces of content are more likely to hook your audience and keep their interest all the way through.
Types of Content
Content comes in as many forms as there are ways to communicate – written word, audio, video, and visual images all make up the spectrum of content formatting. The main types of content you can harness for your business include:
- blog posts or website pages
- opt-ins (lead magnets)
- nontraditional content*
- paid content
If you learn how to make these different types of content work together, that’s the key to maximizing your time.
Tips for Maximizing Content
Create ONE main piece of content, and use it in a variety of ways to get the most out of it. For instance:
Scenario A: Maximizing Paid Content
Create a piece of paid content, such as an e-book or online course.
Now take one small section of that content (maybe a resource guide, or the first chapter or lesson) and make it into a lead magnet to get people on your email list.
Create a list of questions people have about this product before they buy, and turn each one of those questions into a blog post.
Take the most common question and turn it into a newsletter topic, really digging deep into your customers’ questions and explaining to them how this product can solve their problems. Then link to the blog posts you created to help answer other questions they may have.
Scenario B: Maximizing Free Content
Think about one big goal your customers have; now, create a series of regular, ongoing content to help them achieve that goal.*
Post this content series on your blog, for free.
In your regular newsletter, talk about the goals your customers have, and then let them know you’ve created this free content to help them achieve those goals.
Make an add-on resource to your free content, such as a workbook or a bonus video, and turn that into your lead magnet for your email list.
Create paid products or services that supplement the process of goal-reaching, for customers who want to go beyond the depth of the free content.
*Ideas for Nontraditional, Free Content:
- an audio or video podcast that breaks down the topic into easily-completed steps
- a social media challenge, such as posting a photo every day to Instagram
- a “mini course” or workshop with one new lesson each day for a week, month, etc.
- a book club, where members can come together to study topics that are interesting to them (Sound familiar?)
- a private online group (like a Facebook group or membership site) where they can come together to discuss their goals with people who are working on similar goals
- a _____-along (read-along, knit-along, quilt-along, de-clutter-along, etc.) – where everyone is doing basically the same thing at the same time and encouraging one another along the way
When you take the time to really plan out your content with a purpose, it becomes easier to see how you can present one piece of content in multiple formats to maximize the time you spent on it AND bring a cohesive theme to your online platforms.
Would you like to work on creating content that establishes you as an authority in your niche and lets you connect with your customers and earn their trust? Join us in June as we study Epic Content Marketing for the Small Biz Book Club!
These days, people treat multitasking like it’s a special talent; if you’re good at doing multiple things at once then that must make you a valuable and productive worker, right? Actually, that’s completely wrong.
Multitasking isn’t making us more productive; in fact, it’s doing exactly the opposite. According to INC, multitasking leads us to:
- a 40% drop in productivity
- 50% more time taken to accomplish a single task
- 50% more errors made while doing that task
So even though it may feel like you’re accomplishing more (because you’re working on more than one thing), you’re actually losing quite a bit of productivity when you focus on more than one thing at a time.
The Curse of Creativity
So many of us who lean toward the creative side of things seem drawn to multitasking. It’s not as much fun to focus on one thing at a time when there are so many (new! shiny!) distractions everywhere! Even in our personal hobbies, we often have multiple projects going at any given time, because it’s more interesting to start something new than to slog through something you’ve been working on for a while.
Though we often refer to it as multitasking, the real culprit here is context switching. The idea is that your brain is moving back and forth between thought processes or activities, even if technically you’re only working on one thing. For example: you’re writing a blog post, but your phone dings in the middle of it to let you know you’ve got a message on Facebook, so you stop to check that, and while you’re there you see an ad for those new shoes you’ve been wanting, and by the time you look at the clock you realize you’ve just wasted 30 minutes doing nothing at all.
Do you frequently find yourself jumping from one thing to the next, or are you able to remain focused on one task until it’s as complete as it can be in the moment? Read on for tips on how to increase your productivity by eliminating context switching from your daily routine.
Tips to Minimize Context Switching
- Block out your time. Set aside time for the things that take up time in your day: work tasks, personal or home-related tasks, and even things like checking email or browsing social media. You may tell yourself you’re “not going to check Facebook” during your working time, but let’s face it: you’re doing it anyway. By setting aside “Facebook time” on your calendar, you’re giving yourself permission to do that activity, but during the appropriate time for it.
- Keep your To Do list short. On any given day, you should have a list of no more than three important tasks you want to complete that day. By doing this you can give yourself the time you need to really devote your attention to those tasks, but if you overload your list with too many To Dos, you’ll feel tempted to work on them simultaneously or to switch between them before really completing anything, just to be able to say you worked on each item that day.
- Turn off the distractions. Our phones are like a window to the world outside, but they’re also a pipeline to distraction. You don’t NEED to be notified of every social media post, email, or even text message at any given minute of the day. If there’s a real emergency, someone will pick up the phone and actually call you. Turn off notifications on your phone during working hours, and make sure you don’t have any alerts on your computer.
- Get off the Internet. Having multiple tabs open while you’re working makes it too easy to just “click over for a minute” to check on a website that might distract you from your work. Cut out random Internet browsing during your work time. If you need to maintain a social media presence for your business, try to remember that you’re there for business – post to your own profile or group, but don’t get distracted reading other peoples’ posts.
Bonus “hack” for Facebook: set your Facebook page up so that it only shows you the groups you’re using for work or business, and hides all your personal feeds. That way you can check in for work and check back out again without getting distracted by photos of your best friend’s baby or your cousin’s dinner plate.
What’s the biggest “distraction trap” for you when you’re trying to be productive? Just knowing the answer to that question is the first step in avoiding that distraction in the future!
Would you like to train yourself to focus on what’s most important, and to work on the things that make the most difference in your life and business?
Join us in May for the Small Biz Book Club, where we’ll be reading Greg McKeown’s book, Essentialism. You’ll get a lot of great insights on how to improve your productivity and reduce distraction. Click here for all the details, or sign up using the box below:
It doesn’t matter if you have 40 hours a week to work on your business, or 4. The most important thing is that you put your whole focus into the work that you do, in the time that you have. If you can discipline yourself to do this, you will see growth.
Your business strategy might be similar to mine, or completely different. What it comes down to is, how do you spend the time that you have to work on your business? Where is your focus? Your strategy should be to focus on your highest goals, and put all your effort into working toward those goals.
How are you spending YOUR time?