by Gwen Bortner | Marketing, Tips & Tricks
Marketing…you either love it or hate it. You are either good at it with natural instincts or you struggle with it, trying to learn as much as you can. Marketing is essential for solo-preneurs, no matter how well you do with it.
[featured-image single-newwindow=”false” id=”140123-Desert”]Photo Credit: ZedZap via Compfight cc[/featured-image]
I have friends that could sell ice to an Eskimo (I’m not sure why you would want to do that…but they could). I, on the other hand, have always felt like I couldn’t sell water to a man stranded in the desert. Marketing is not my natural gift; that being said, a number of very good marketers think I do a pretty good job. But the reason is simple: I have learned how to market. So am I the best person to learn from? Probably not. But if you are like me and you struggle with marketing, then implementing these 5 simple marketing techniques will improve your skills as well.
by Gwen Bortner | Training & Instruction
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I recently heard an interview with Tom Jones asking how long he intended to work. His response: “I haven’t worked since 1968!” For me, teaching feels the exact same way, and I consider myself lucky. Most of my income is generated from doing something that I love and it rarely feels like work. If you want to learn tips for how to teach a class so that you can love your work, keep reading.
by Gwen Bortner | Tips & Tricks
[featured-image single-newwindow=”false” id=”130719-Microphone” alt=”Microphone”]Image via Flickr by comedy_nose[/featured-image]
In my professional development class, How To Teach It, I often get comments about the challenges of being in front of a group – more commonly known as stage fright. Below are the methods I have successfully used for years in managing stage fright to the point it rarely happens any more. And none of these techniques require you visualizing anyone naked!!