Sometimes we know things intuitively but we can’t understand them until someone else helps us make sense of them.
For years now, from time to time, things in my world will go exceedingly well (both personally and/or professionally) and I am never quite sure what I did “right”. That was until I was asked to watch this TED Talk in preparation for a board meeting.
For speakers, trainers, and sometimes consultants, the person who actually buys our service (the customer) is not the one who receives our service (the consumer).
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This can create an interesting marketing and sales conundrum. If referral marketing is one of the most effective techniques, but the consumer of your services doesn’t actually buy directly from you, what is a person supposed to do to create a referral marketing strategy?
When I started teaching, one of my goals was to provide excellent handouts for each class I taught. Years later, based on feedback from my students, it appears that I have met that goal.
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Creating excellent handouts can be very time-consuming, and even now I still typically invest several days’ worth of time into creating a handout for the first time. But over the years I have developed several shortcuts that have significantly reduced that time investment, and today I will share them with you.
Historically I was never a big Sherlock Holmes fan. But with the recent movies and two TV series, my interest has grown. His methods, insights and attitudes are intriguing.
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What I have come to realize is that many of the tools Sherlock Holmes uses for solving a mystery are also wonderful tools for helping a class run smoothly. We just need to look at them a little differently and apply them to our challenge of teaching a class effectively as opposed to solving a crime.