Last May I attended the CopyBlogger marketing event in Denver. The speakers were great and the information was valuable – but the one piece that came up over and over was the idea that consistency is king.
Consistency has been a struggle for me over the years. Creating and maintaining habits has never been a strong suit. Trying to post consistently to a blog has had periods of brief success followed by long spans of randomness. This blog has been just another example of inconsistency ruling my behavior. Even so, I still strive to improve. I know consistent behavior creates a sense of dependability and that is important to me. But even when consistency was not happening in this part of my business life, it was happening elsewhere.