Marketing…you either love it or hate it. You are either good at it with natural instincts or you struggle with it, trying to learn as much as you can. Marketing is essential for solo-preneurs, no matter how well you do with it.
[featured-image single-newwindow=”false” id=”140123-Desert”]Photo Credit: ZedZap via Compfight cc[/featured-image]
I have friends that could sell ice to an Eskimo (I’m not sure why you would want to do that…but they could). I, on the other hand, have always felt like I couldn’t sell water to a man stranded in the desert. Marketing is not my natural gift; that being said, a number of very good marketers think I do a pretty good job. But the reason is simple: I have learned how to market. So am I the best person to learn from? Probably not. But if you are like me and you struggle with marketing, then implementing these 5 simple marketing techniques will improve your skills as well.
[featured-image single-newwindow=”false” id=”130904-PinkyBrain” alt=”Pinky and the Brain”]Image via Flickr by JD Hancock[/featured-image]
Even though I don’t have kids, that does not stop me from watching (and thoroughly enjoying) lots of cartoons. One of my favorites in the mid to late 90’s was Pinky and the Brain by Warner Bros. The premise of the show is that two genetically altered lab mice share a cage (and are friends). Each episode began with the following dialogue sequence:
Pinky: “Gee, Brain, what do you want to do tonight?”
Brain: “The same thing we do every night, Pinky—try to take over the world!”
And thus the story began!
[featured-image single-newwindow=”false” id=”130801-Theater” alt=”Auditorium”]Image via Flickr by Bahman Farzad[/featured-image]
Let me start by saying that I have never been in a play or been part of a theater production; however, I have a lot of theater friends and have attended theater performances from local community theater to Broadway productions. So although I haven’t been on stage, I have learned a great deal from being in the audience, listening to the actors debrief and just being generally observant. What I have come to realize is that speaking and acting have a great number of commonalities, and a good speaker can learn a a few lessons in speaking from their actor cousins.
[featured-image single-newwindow=”false” id=”130728-Start” title=”Scrabble Start”]Image via Flickr by jakeandlindsay[/featured-image]
At the beginning of the month I laid out a challenge for myself, to write a blog post a day. And like most challenges, resolutions, or goals, things started off like gangbusters! But then the middle of the month arrived which included about 10 days of travel. I knew I should get at least a few of my posts written ahead of time and scheduled, but I just didn’t allocate enough time.